Upside Business Travel

Challenge

After rapid expansion Upside needed new brand visuals that more accurately reflected their new business model and brand.

Solution

Starting with a brand video, we crafted a new narrative. The graphics created supported an illustration library and Website refresh. We had illustration help from The Late Knight and development help from Resovere Studios.

Services

— Art Direction
— Identity Design
— Motion Design
— Script Writing
— Web Design
— Illustration
— Iconography

Our Narrative

Our expectations for business travel should be better than “good enough”. Let’s transform your travel liabilities into benefits to your people, process & pocketbook.

Creative Assets

We created and animated a library of design assets that allowed us to quickly create scenes and consider an inclusive set of characters.