Shopify


Challenge

Shopify created a new comprehensive identity for their app, Shop. As a result, a need for motion arose when telling their story of sustainability.

Solution

We approached the project to explore the shop identity, starting with its most essential parts and expanding into branded illustrations. We developed a practical and straightforward style to speak to Shop’s carbon offset efforts.

 

Services

— Motion Design
— Brand Animation
— Illustration


 

Our Strategy

Bring a new identity to life by examining its most essential pieces before creating new elements on its behalf.

 
Shopify Shop v1_Shape Gradient Lines_2021-08-05_13.58.56.jpg
Shopify Shop v1_Example 1_2021-08-05_14.02.54.jpg
Illustration By: Molly Fairhurst

Illustration By: Molly Fairhurst

Illustration By: Molly Fairhurst

Illustration By: Molly Fairhurst

Illustration By: Rachel Lin

Illustration By: Rachel Lin

 

Results

Our visuals are helping customers understand their own environmental impact when online shopping, and how shop supports their green initiatives.